This post is an assignment for class. I will be discussing the ways I see best to promote my blog.
The target market I’m trying to reach with my blog are mostly college students. I want them to hear about other students on campus who have really interesting life experiences to share. I also want to get them excited about meeting people themselves so they can go out and learn from others as well. I know the first person I interviewed for this blog really informed me on things that I would have never known about the Middle East if I hadn’t sat down and taken the time to get to know him better.
I really think the least expensive and most effective way for a blog like mine to be promoted is word of mouth. If I get a lot of my friends to start reading my blog so they become interested and talk about it to their friends my readership should increase rapidly. Another inexpensive way to promote is to make a facebook group to get the name of my blog out there and to show what it is about. In that group I could ask for volunteers to be my next guest on the blog so they become excited to be part of my blog as well. The more people I interview the more interest will be generated in my blog because that person will tell their friends to get on and read what they had to say.
Another way that seems to work really well with my peers is T-shirts. If I and a few of my friends started wearing these really awesome t-shirts with my blog site on it that may get a lot of student curious. What else to we have to do in class during a long lecture but sit there and look at the backs of the other students in class.
I don’t know that I’m to the point of where I would buy any advertisement but with all of the newspapers geared toward us college students that could be a possibility. Another way would be to write a press release and send it to those papers so they become interested in what my blog has to say. If I convinced them to do a feature article on my blog and its purpose my readership should increase along with the volunteers to be a part of the blog.
I also do my podcast over the same person I interview on my blog so I should start to include my blog site into my podcast so my listeners can see the connection. The podcast element could be another attention getter for my press release as well.
There are many other ways I would promote my podcast if it became popular on campus. I could hold a meet and greet with some of the people I interviewed so the students could ask them questions I didn’t ask. Another thing I could do on campus would be having students nominate a person to be on my show the next week. Someone they see in class and someone they want to get to know better.
These are just a few ideas I have. If my blog and podcast become as popular as some have I would start to purchase my promotion. Until then I plan to do it all on my own.
